Complex Media: Search for the Coldest (Webcast Example)

Complex Media: Search for the Coldest (Webcast Example)

Client: Complex Media
Project: “Search for the Coldest”
Industry: Food/Beverage
Services: Webcasting

This webcast event featured a performance showcase of selected artists from (the agency’s client) Coors Light’s “Search for the Coldest” MC competition, including a live set by N.E.R.D. We sent one webcast producer down to New Orleans with the necessary gear to stream the event live.

Due to the more complicated logistics of the event, we needed to liaise with many different members of the overall production, including audio engineers, production crew members, and the venue’s house staff, as well as with the client’s team.

This webcast is a prime example of how to highlight corporate branding while simultaneously building excitement. The live stream was delivered via a video player embedded on both the client’s site and the Coors Light Facebook page, then later archived in each location.